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U.S. Market Entry Masterclass, Vilnius - Lithuania & Tallinn - Estonia

For companies on a growth trajectory, for accelerators, incubators, entrepreneurship programs, founders, funders and anyone supporting Latvian, Lithuanian or Estonian companies in their expansion abroad. The U.S. Market is a must in order to claim the title of “Global Company”. Although a challenging market requiring resources and dedication, it is achievable with the right guidance, with grit and an understanding of the correct steps to follow.

Join us, and learn firsthand from the leading experts from the United States Marc Friedman, Director of Professional Relations at Global Commerce Education, previously a Partner at Dentons, a global law firm, and Sophie Lechner, Founder & CEO at Global Commerce Education. Drawing on their long experience in helping foreign companies enter the U.S. market, the experts will share with you the critical knowledge you need to prepare for the U.S. market. Through interactive presentations, exercises, case studies and role plays you will leave with practical advice for a successful market entry:

•Legal Considerations

•Cultural Adaptations 

•Market Entry Strategies

•Marketing, Positioning, Market fit

•Communication and Networking

Where and When:

Vilnius - Lithuania, October 22nd, 2018

Tallinn - Estonia, October 24th, 2018

AGENDA* (subject to change):

9:00 - 9:15 Welcome, Opening remarks

9:15 - 10: 15 Legal Considerations (Marc Friedman)

  • Choice of legal entity, intellectual property

  • Overview of visas, customs, employment

10:15 - 11:30 Cultural Adaptations (Sophie Lechner)

  • Adapting your product or service (case studies)

  • Adapting your behavior and business practices (includes exercises)

11:30 - 11:45 Break

11:45 - 13:00 Market Entry Strategies (Sophie Lechner and Marc Friedman)

  • Direct to consumer, distributors, agents, partnerships

  • Case studies, exercise and discussion

13:00 - 14:00 Lunch

14:00 - 15:30 Marketing, Positioning, Market fit (Sophie Lechner)

  • Understanding the US customer profile, how to present your product for a US audience

  • Case study, collaborative creation of a customer profile and positioning statement

15:30 - 15:45 Break

15:45 - 17:00 Communication and Networking (Sophie Lechner and Marc Friedman)

  • How to present, influence, negotiate, be impactful when working with americans

  • Volunteers role play and audience gives feedback

  • The importance of networking and how to do it (role play)

17:00 - 17:30 Debrief of learnings and discussion of next steps

17:30 - 18:00 Q&A, wrap up, adjourn

*EET (Eastern European Time)


General Public €150

Members of the Baltic American Chamber of Commerce (BACC), Enterprise Lithuania or AmCham Estonia €125

For more information, please contact us at

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