Please join us for the fourth installment of our consumer markets webinar series for an engaging discussion on the use of survey evidence in consumer false advertising and intellectual property (IP) litigation.

Joining partners Jeff Margulies and Felicia Boyd from Norton Rose Fulbright’s consumer and IP litigation teams is Brian Sowers, a highly experienced expert in designing, executing and critiquing these surveys. Our panel will examine recent trends, emerging challenges and provide practical guidance for designing, evaluating and leveraging consumer deception survey research in today's legal landscape.

Topics

• Strategies for using and responding to consumer surveys in consumer false/deceptive advertising litigation – from motions to dismiss to class certification through summary judgment and trial

• Online panel reliability, artificial intelligence impacts and strict methodological standards required for trademark and false advertising cases

• Testing confusion in digital spaces like social media feeds, app stores and search engine results pages